•Play with words like "Free of.."
As the demand for environment friendly and healthier products grows, marketers are working overtime to attract consumers through “game with words". We are now seeing personal care products making “free of” claims such as “free of sulfates”, “free of parabens” and “free of harsh ingredients”. These words and descriptions give the impression a product is toxin-free, clean, safe and all natural . Do read the ingredients. Ingredients are required to be listed in descending order, from the highest concentration to the lowest. If the first ingredients don't look natural, well.. probably they aren't.
•You CAN mix and match your brands
And you might even get a better result this way. When putting together your skincare routine, sales staff may have you thinking you need to have all of your products from one range, or one brand, but the opposite is the truth. Customise your skincare routine by understanding what ingredients work best with your skin type and take it from there. It's easy, just type the first 3 ingredients you see behind the box on google and see what they are.